The holiday season is critical for small businesses every year. Although this year, amidst the covid-19 pandemic, businesses will be facing new challenges. Here are a few tips and tricks to help your small business become prepared during the busy holiday season.
Increase Safety
First and foremost businesses should increase precautionary measures to insure the safety of their customers and employees. Businesses should encourage social distancing, provide hand sanitizer, and frequently clean. Businesses should make sure to follow local restrictions and guidelines.
Adjust Hours
By adjusting hours, businesses can better manage crowds. Businesses can adjust hours to best suit their customers’ needs.
Include Curbside
Businesses should offer this feature for customers looking to avoid in-person shopping. This can also be a great feature for anyone on-the-go or who does not have time to enter the store.
Update Online Presence
Businesses should update their online presences. Due to the pandemic, some customers are looking to shop online so businesses should keep their website updated. Many customers look to social media to find things out about a business (business hours, products, promotions, etc.) Regularly updating social media will keep customers informed.
Update Payment Systems
With increased safety precautions, many people are changing the way they pay. Consumers are using mobile payments and contactless cards more than ever. Businesses should adapt to this increase in mobile and touchless payments.
